ZenDirect is an online resource to create, target, execute and track direct marketing campaigns. ZenPrint’s winning combination of technology, printing fulfillment, and direct market expertise enables organizations of all sizes to optimize their marketing budgets and stay better connected to customers. ZenDirect's technology harnesses the power of Internet to make marketing efforts more targeted, actionable and trackable.
The Benefits below make ZenDirect an excellent option for organizations of all sizes that need to cost-effectively acquire new customers and communicate with existing ones.
Representing a consistent brand image to the marketplace is essential to grow and long-term success. So is growing your revenues and customer base in the short term. ZenDirect is an optimal way to balance these two goals. We enable marketing departments to submit corporate approved templates into the system while making them broadly available and customizable at the local level. This approach increases the value and usefulness of marketing for affiliates while protecting the brand and facilitating growth for corporate.
In today’s world, your marketing messages need to be in front of your customers wherever they are. Increasingly, consumers spend more time and money online and via wireless devices. ZenDirect offers you the ability to create coordinated cross-media campaigns that span direct mail, e-mail newsletters, personalized web pages, sms text messaging, and social networks like Twitter & Facebook. This approach offers unlimited options and flexibility to create just the right campaign with optimal impact.
ZenDirect allows you to manage and market directly to your existing database of current and potential customers. We also give you an intuitive way to target new customers in very granular ways. Our databases provide access to millions of businesses and consumers whom can be targeted based on geographic, demographic and behavioral factors. You save money by marketing only to those with the highest likelihood of buying your products. These same factors can be used to tailor and personalize marketing messages to specific market segments (like men versus women or someone living in a colder climate) to further increase your response rates.
Historically, direct marketing programs require you to engage multiple vendors who specialize in one aspect of the process (list brokers, design agencies, print providers and mailing houses) usually in an offline way. This means long lead times and hassles to get your campaign executed. ZenDirect offers a more streamlined vision where all aspects of your campaign can managed through a intuitive online web service. Once a campaign is ordered, we take care of everything so you can focus on your business.
ZenDirect offers you hundreds of ready-made and proven marketing templates that are categorized by industry. If you are a small business owner or a marketing department looking for a good idea for a campaign, these templates serve as a good starting point. Once you have selected the template you like, we make it easy to customize the template using our industry-leading online designer application, ZenStudio. We also offer tips and a host of online resources to make sure your campaigns are as effective as possible.
ZenDirect exists so you can optimize the value of your direct marketing spend. Our management dashboard console allows you to track the effectiveness of a given campaign across a number of important criteria. This tool also allows you to compare one campaign with other ones so you can fine tune specific aspects (database, creative, incentive or medium) of your campaigns and focus on the ones that are most successful over time. Our analytical tools give you greater insights into which customer segments are the most valuable and where to best channel your marketing resources.
Get your brand on the path to enlightenment! Contact us today to set up your ZenDirect service.
Provide in store marketing materials, allow customization
Control the content of branded print on demand materials
Tools you need to effectively market you and your listings
Provide your existing traffic with print products they need
Expand the reach of your ideas on to printed keepsakes
